INITWIN Β· Editorial

Software & digital strategy

Why do software projects fail? The mistakes we see most often with new clients

Weak specifications, constantly changing requirements, lack of a project owner and other risks that can be avoided

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Weak specifications, constantly changing requirements, lack of a project owner and other risks that can be avoided
18.05.2026 18 min read admin 59 views

Weak specifications, constantly changing requirements, lack of a project owner and other risks that can be avoided β€” an honest guide for clients starting a software project.

A software project usually does not fail for a single reason. Rarely is there a clear moment when everything breaks suddenly. Most often, failure appears gradually: an unclear requirement here, a delayed decision there, a change made without analysis, late feedback, an underestimated budget, a real user not involved in testing.

At first, they all seem like details. But in a software project, details add up. And when too many accumulate, the project becomes hard to control: it delays, costs more, frustrates the team and ends up delivering less value than initially promised.

This article is not written to point fingers. On the contrary. It is an honest guide for clients who want to start a software project and avoid the most common mistakes. A good software company needs not only good programmers. It also needs clear collaboration with the client.

Software is built together. Success depends both on the technical team and on how the client defines the need, makes decisions, provides feedback and supports the project internally.

1. The project starts with an idea that is too general

Many projects start with formulations like:

  • "We want a CRM."
  • "We want a platform like Uber."
  • "We want a client portal."
  • "We want an internal application for employees."
  • "We want to digitalise our processes."

These are good starting points, but they are not enough for development. A general idea does not say what problems must be solved, who will use the application, what processes must be automated, what data must be managed and what business results are pursued.

For example, "we want a CRM" can mean completely different things. For one company, CRM means contact and offer tracking. For another, it means sales flows, contracts, approvals, commissions, documents, notifications, invoicing integration and management reports.

If the project starts too vaguely, the estimate will be vague. And a vague estimate leads to different expectations between client and development team.

How to avoid the problem

Before development, the idea must be transformed into a clear business problem. It is not enough to say what application you want. You must explain why you need it.

  • What does not work now?
  • Where is time lost?
  • What is done manually?
  • What data is hard to find?
  • What costs arise from current processes?
  • What should be faster, safer or easier?

A well-defined project starts with the problem, not the final screen.

2. Specifications are weak or incomplete

One of the most frequent causes of problems in software projects is lack of clear specifications.

Specifications do not need to be a rigid document of hundreds of pages. But they must clarify main features, user roles, important flows, business rules, required data and acceptance criteria.

Without specifications, each party imagines something different.

The client believes "monthly report" means a complete dashboard with filters, exports and charts. The technical team understands a simple table with a few values.

The client believes "user roles" means detailed permissions by department. The technical team understands two simple roles: admin and user.

These differences do not appear from bad faith. They appear because terms are interpreted differently.

How to avoid the problem

A brief, even a simple one, helps enormously. It should include:

  • project objectives;
  • user types;
  • mandatory features;
  • optional features;
  • main flows;
  • managed data;
  • required reports;
  • external integrations;
  • security requirements;
  • acceptance criteria.

Good specifications do not eliminate all changes, but they reduce misunderstandings. They provide a common basis for discussion.

3. Requirements change constantly

Changes are normal in software. As the client sees prototypes, tests the application and better understands the product, new ideas appear. Sometimes a change is necessary and useful.

The problem appears when requirements change constantly, without prioritisation and without estimated impact.

Today a flow is decided. Next week it changes. Then a new integration appears. Then roles are modified. Then an additional dashboard is requested. Then the data structure changes.

Each change may seem small. But behind it, it can affect the database, interface, testing, reports and other modules already built.

In a software project, changes are not just "another button". Sometimes a new button means a new business rule, a new permission, a new validation, a modified report and additional tests.

How to avoid the problem

Changes must be managed through a clear process. Before accepting a modification, ask:

  • is it essential for the first version?
  • what problem does it solve?
  • what impact does it have on budget?
  • what impact does it have on timeline?
  • what modules does it affect?
  • can it be left for stage two?

A healthy approach is launching a first functional version, then extending the application based on real feedback. Not everything useful must be built on day one.

4. There is no project owner on the client side

A software project needs a responsible person on the client side. This person is the project owner.

The owner does not need to be a programmer. But they must understand the business, be able to make decisions or obtain them quickly, clarify requirements, provide feedback and prioritise.

Without a clear owner, the project gets blocked. The development team asks questions but receives no answers. Each department has a different opinion. Decisions are delayed. Feedback comes late. In the end, observations appear that should have been discussed at the start.

Lack of an owner is one of the most dangerous problems, because it slows the project without seeming like a technical problem.

How to avoid the problem

The client must designate a responsible person for the project from the start. This person must have time allocated for the project, not handle it only "when they can".

The owner's responsibilities are:

  • to answer questions;
  • to validate features;
  • to prioritise requirements;
  • to centralise internal feedback;
  • to participate in meetings;
  • to test deliveries;
  • to make decisions or obtain them quickly.

A project without an owner is like a construction site without a site manager. It can progress, but with high risk of chaos.

5. Real users are involved too late

Sometimes the project is discussed only with management, but the application will be used daily by operators, agents, doctors, lawyers, dispatchers, accountants, site managers or administrative staff.

Management knows what results it wants. But real users know how things happen in practice.

If they are involved too late, surprises can appear:

  • the flow does not reflect reality;
  • the form asks for information that does not exist at that moment;
  • the application has too many steps;
  • the report does not include the important field;
  • statuses do not match the real process;
  • the interface is heavy for daily use.

An application can be approved by management and informally rejected by the team that must use it. When that happens, adoption drops and people return to Excel, email or WhatsApp.

How to avoid the problem

Real users must be involved in discovery, design and testing. Not the whole team needs to participate in all meetings. But 2-3 people who know the process well can save the project from many wrong decisions.

Useful questions are:

  • how do you work now?
  • what consumes most of your time?
  • where do errors appear?
  • what information is missing?
  • what steps are unnecessary?
  • what should be very fast?

Good software must help the people who use it, not just look good in a presentation.

6. Budget is set without connection to purpose

Another frequent problem is arbitrarily set budget. The client says: "We have €5,000 and want a complete platform." Or: "We want something like application X, but with a small budget."

Budget is an important reality. Any project must account for it. The problem appears when budget is not correlated with features, complexity and desired quality level.

A software application does not cost only based on number of pages. Cost depends on logic, roles, data, integrations, security, reports, testing, design, performance and maintenance.

A budget too small for a purpose too large leads to compromises. Some compromises are acceptable for an MVP. Others can affect stability and the application's future.

How to avoid the problem

Budget must be discussed openly. Not so the provider "consumes the entire budget", but to propose the right variant.

For the same project there can be three approaches:

  • simple MVP;
  • complete business version;
  • scalable long-term platform.

If budget is limited, the solution is not to promise everything cheaper. The solution is to prioritise.

  • What is mandatory?
  • What can wait?
  • What can be done manually temporarily?
  • What must be built correctly from the start?

Healthy collaboration does not hide the budget. It uses it for better decisions.

7. The importance of testing is underestimated

Many clients see testing as a final stage, almost formal. The application is ready, a few buttons are pressed, two or three scenarios are checked and it launches.

In reality, testing is the stage that makes the difference between "works in demo" and "works in real life".

Real users do unexpected things. They enter incomplete data. Skip steps. Use the application from phone. Upload large files. Have different permissions. Press twice. Return after an expired session. Have weak connection. Search for old information. Generate reports with unusual filters.

If these scenarios are not tested, problems appear after launch.

How to avoid the problem

Testing must be planned, not improvised. The client must participate in testing with real scenarios:

  • create client;
  • create order;
  • approve document;
  • generate report;
  • change status;
  • upload file;
  • user without permission;
  • export data;
  • complete flow from start to finish.

Testing is not only the technical team's responsibility. The technical team tests whether the application works. The client tests whether the application works correctly for the business.

8. Launch is treated as the end of the project

Many clients believe launch is the end of the project. In reality, launch is the beginning of real use.

After launch, feedback, minor errors, new ideas, interface adjustments, additional reports, new users and unforeseen situations appear. This is normal. No serious application remains perfectly unchanged after launch.

The problem appears when there is no support and maintenance plan. The application is launched, but it is unclear who handles updates, backup, monitoring, security, bug fixing or changes.

How to avoid the problem

The project must include discussion about post-launch from the start.

  • What happens after launch?
  • Is there a support period?
  • What is included?
  • What is billed separately?
  • Who responds to incidents?
  • How quickly is intervention done?
  • Who does backup?
  • Who monitors the server?

Software is a living product. It needs maintenance, exactly like any important infrastructure.

9. Security is ignored until the end

Security is sometimes seen as a technical detail. "We put a password and that's enough." It is not enough.

A business application can contain data about clients, contracts, invoices, documents, personal data, financial information, medical records, legal data or internal operations. Access to this information must be controlled.

If security is added at the end, compromises appear. Roles are unclear. Permissions are incomplete. Logs are missing. Backup is not tested. Sensitive data is not sufficiently protected.

How to avoid the problem

Security must be planned from the analysis stage. It must be clarified:

  • who has access;
  • to what data they have access;
  • what actions they can perform;
  • what data is sensitive;
  • what must be logged;
  • what happens when an employee leaves;
  • what backup exists;
  • what password rules are used;
  • whether two-factor authentication is needed;
  • what GDPR requirements apply.

Good security is not always visible in the interface, but it protects the company.

10. Competitors are copied without understanding your own process

Another frequent mistake is the desire to copy an existing application. "We want something like platform X."

Examples are useful. They help explain visual direction or certain features. But direct copying is risky.

A successful application is built for a specific business model, a specific audience, a specific team and a specific strategy. What works for another company may not work for you.

If the project starts from imitation, useless features can be built while the company's real problems remain unsolved.

How to avoid the problem

Examples should be used as inspiration, not as complete specification. The right question is not "how do we copy application X?", but:

  • what problem does that feature solve?
  • do we have the same problem?
  • do our users have the same behaviour?
  • is our process similar?
  • what must be adapted?

Good software is not a clone. It is a solution suited to context.

11. Automating a poorly defined process is attempted

Automation can bring enormous value. But if the process is chaotic, automation can amplify chaos.

If it is unclear who approves a request, software will not solve the problem alone. If there are no clear pricing rules, the application will implement confusion. If each department works differently, the system will become loaded with exceptions. If data is entered inconsistently, reports will be wrong.

Automation does not replace business decisions. It executes them.

How to avoid the problem

Before automation, the process must be clarified.

  • What are the steps?
  • Who is responsible?
  • What data is mandatory?
  • What exceptions exist?
  • What happens if information is missing?
  • Who approves?
  • What statuses exist?
  • What report must be generated?

Sometimes the most valuable result of a software project is that it forces the company to clarify its processes.

12. Communication is rare or unclear

Software projects need constant communication. One discussion at the start and a delivery at the end is not enough.

Without communication, assumptions appear. And assumptions are dangerous.

The technical team assumes a feature is simple. The client assumes it is included. The designer assumes the flow is approved. The manager assumes users were consulted.

These assumptions turn into conflicts when the application is already built.

How to avoid the problem

A healthy project has periodic meetings, demos, written feedback and documented decisions. Unnecessary meetings should not be organised. But there must be a clear communication rhythm.

  • What was done?
  • What comes next?
  • What is blocked?
  • What must be decided?
  • What changed?
  • What risks exist?

Good communication does not guarantee problems will not appear. But it helps problems be discovered early.

What healthy collaboration looks like

A successful software project has a few simple but essential ingredients.

  • The client knows what problem they want to solve.
  • There is a project owner.
  • Real users are involved.
  • Requirements are prioritised.
  • Changes are discussed transparently.
  • Budget is correlated with purpose.
  • Testing is taken seriously.
  • Security is included from the start.
  • Launch is followed by support.
  • The technical team communicates honestly.
  • The client provides feedback on time.

When these things exist, chances of success grow significantly.

Conclusion: software projects do not fail only because of code

When a software project goes badly, the temptation is to look for a simple explanation: the programmers were not good, the client changed their mind, the budget was small, the deadline was unrealistic.

Sometimes these things are true. But most often, failure comes from a combination of multiple factors: weak specifications, constantly changing requirements, lack of an owner, late feedback, uninvolved users, insufficient testing and poor communication.

The good news is that many of these mistakes can be avoided. A good software project starts with clarity. Continues with prioritisation. Is built through collaboration. Is validated through testing. Is improved after launch.

Software is not only about code. It is about people, processes, decisions and discipline. And when client and technical team work together, with honesty and structure, the project has a much better chance of delivering what truly matters: value for the business.

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